BUTLER TRAVEL SMS & Email Messaging Privacy Policy
Effective Date: April 22, 2025 | Last Updated: April 22, 2025
1. Introduction
Butler Travel (“we,” “us,” or “our”) is committed to protecting your privacy and handling your personal information with transparency and care. This Messaging Privacy Policy describes how we collect, use, disclose, and protect the personal information you provide when you consent to receive SMS text messages and/or email communications from Butler Travel.
By opting in to our SMS or email messaging programs, you acknowledge that you have read and agree to this policy. If you do not agree with these terms, please do not opt in to our messaging services.
2. Information We Collect
2.1 Information You Provide
- Name and contact information (phone number and/or email address)
- Travel preferences and interests
- Booking and reservation details
- Communication preferences
- Any information you share in response to our messages
2.2 Automatically Collected Information
- Message delivery and open status
- Click-through rates and link interactions
- Date and time of opt-in and opt-out
- Device type and messaging platform (for SMS)
- IP address and browser type (for email)
3. How We Use Your Information
3.1 SMS Communications
- Providing booking confirmations and travel reminders
- Delivering important updates about your reservations or travel plans
- Responding to inquiries and customer service requests
3.2 Email Communications
- Sending newsletters with travel inspiration and destination highlights
- Providing personalized travel recommendations based on your preferences
- Sending transactional emails such as booking confirmations and itineraries
- Sharing important account or service updates
3.3 Internal Business Use
- Analyzing communication effectiveness and improving our messaging programs
- Maintaining records as required by law or regulation
- Preventing fraud and ensuring the security of our systems
- Complying with applicable legal obligations
4. Opt-In and Consent
4.1 SMS Opt-In By providing your mobile phone number and opting in to receive SMS messages from Butler Travel, you expressly consent to receive recurring automated or manually dialed text messages at the number provided. Consent is not a condition of purchasing any goods or services. Message and data rates may apply.
4.2 Email Opt-In By providing your email address and subscribing to Butler Travel email communications, you consent to receive marketing emails, newsletters, and promotional content from us. You may opt in through our website, in person, by phone, or by other means where an opt-in opportunity is provided.
4.3 Confirmation of Consent Upon opting in, you may receive a confirmation message verifying your enrollment in our messaging program. Please retain this confirmation for your records. Your consent is documented and stored securely.
5. How to Opt Out
5.1 SMS Opt-Out You may opt out of SMS communications at any time by replying STOP to any text message you receive from Butler Travel. Upon receipt of your opt-out request, we will send a final confirmation message and cease sending SMS messages to your number. You may also contact us directly to request removal. To re-subscribe at any time, simply reply START or contact us at the information listed below.
5.2 Email Opt-Out You may unsubscribe from Butler Travel marketing emails at any time by clicking the “Unsubscribe” link included at the bottom of every marketing email, or by contacting us directly. Please allow up to 10 business days for your request to be processed. Note that even after unsubscribing from marketing emails, you may continue to receive transactional emails related to active bookings or account activity.
6. Sharing of Your Information
Butler Travel does not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information only in the following limited circumstances:
- Service Providers: We may share information with trusted third-party vendors (such as SMS delivery platforms or email marketing providers) who assist us in operating our messaging programs. These parties are contractually obligated to protect your data and may only use it to provide services on our behalf.
- Legal Requirements: We may disclose information if required to do so by law, regulation, legal process, or government request.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. You will be notified of any such change.
- Protection of Rights: We may disclose information to protect the safety, rights, or property of Butler Travel, our customers, or the public.
7. Data Retention
We retain your contact information and messaging preferences for as long as you remain opted in to our communications, and for a reasonable period thereafter as required by law or legitimate business necessity. Opt-out records are retained indefinitely to ensure compliance with your preferences and applicable regulations. You may request deletion of your data at any time, subject to our legal retention obligations.
8. Data Security
Butler Travel employs industry-standard administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission, access controls, and regular security assessments.
While we take reasonable precautions to protect your information, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe your information has been compromised, please contact us immediately.
9. Children’s Privacy
Our messaging services are intended for individuals 18 years of age or older. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have inadvertently collected information from a child under 13, we will take steps to delete such information promptly.
10. Your Privacy Rights
Depending on your state of residence, you may have certain rights regarding your personal information, including:
- Right to Access: Request a copy of the personal information we hold about you.
- Right to Correction: Request correction of inaccurate or incomplete information.
- Right to Deletion: Request deletion of your personal information, subject to certain exceptions.
- Right to Opt Out: Opt out of marketing communications at any time, as described in Section 5.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
To exercise any of these rights, please contact us using the information provided in Section 12. We will respond to verified requests within the timeframe required by applicable law.
11. Changes to This Policy
Butler Travel reserves the right to update or modify this Messaging Privacy Policy at any time. We will notify you of material changes by sending a notice to your registered email address or phone number, or by posting a prominent notice on our website. Your continued use of our messaging services after any changes take effect constitutes your acceptance of the revised policy. The “Last Updated” date at the top of this document reflects when the most recent changes were made.
12. Contact Us
If you have any questions, concerns, or requests regarding this Messaging Privacy Policy or our data practices, please contact Butler Travel at:
Butler Travel Email:[email protected] Website: www.butlertravel.com/
Message and data rates may apply. Message frequency varies. For help, reply HELP. To opt out, reply STOP.